Anamchara Handfasting Cords: the sales were real, the reports said €0
A tracking fix for a handmade cord shop in Ireland. Google Analytics had filed 59 sales in four weeks under €0.00. Now every order lands with its true value.
- Client
- Anamchara Handfasting Cords
- Industry
- Handmade wedding accessories, ecommerce
- Location
- Ireland
- Period
- October 2026
The brief
Sales were happening, the reports just did not believe it. Each sale arrived without a currency, so Google scored it at zero. Tracking jumped in before the cookie banner got an answer, nobody could see baskets or checkouts, and four of five ad campaigns were chasing an add to cart goal that had never scored once.
What we made
- Poked through Squarespace, GA4, Google Ads and the Meta Pixel first and wrote down everything we found
- Taught every order to report its value, currency and order number, exactly once
- Started counting product views, basket adds and checkout starts
- Hooked tracking up to the cookie banner, so it politely waits for a yes
- Handed the owner a few clicks that pointed all five campaigns at actual purchases
What happened
Now the numbers add up: every order shows in Google Analytics with its value and order number, and all five Google Ads campaigns chase real sales. One test order later it was confirmed, and the owner spotted revenue in her own reports on day one.
Tell us what to make.
A bot, a website, an app or a campaign: describe what you have in mind. We will tell you straight how we would build it and what it costs.