Build log
Gibson Athletic: Instagram reach up 350% in a quarter
Social media for a gymnastics gear and sportswear brand that more than quadrupled its Instagram reach in 90 days.
- Client
- Gibson Athletic
- Industry
- Sportswear and athletic apparel brand
- Period
- 23 Jun to 20 Sep 2026
389.6KFacebook views, up 297.1%
72KFacebook viewers, up 66.2%
157.1KInstagram views, up 334.7%
+350%Instagram reach growth
The brief
Gibson needed a steady drumbeat of posts that grows the crowd and points them at the shop.
What we made
- A weekly posting schedule for Facebook and Instagram
- Product posts and short clips of grips and chalk
- Daily replies to keep the community talking
What happened
90 days, 389.6K Facebook views (up 297.1%), 72K viewers, 157.1K Instagram views (up 334.7%) and 114 new Instagram follows.
Your turn
Tell us what to make.
A bot, a website, an app or a campaign: describe what you have in mind. We will tell you straight how we would build it and what it costs.
Call +1 267 571 5128Philadelphia, PA